Marketo programs accumulate technical debt fast — old engagement programs still running, nurture sequences with declining open rates, smart campaigns with logic that made sense two audits ago. This stack runs a structured diagnostic on your Marketo instance. Pull program performance data via the API, cross-reference against Salesforce pipeline influence, and run the combined dataset through a Claude nurture diagnostic prompt. The output is a prioritized list of what to rebuild, what to pause, and what the data actually shows about your nurture architecture.
The Stack
The Prompt
This stack is built around the Marketo Nurture Diagnostic Prompt. Here's the abbreviated version — the full prompt with all variables and usage notes is on its own page.
You are a marketing operations specialist auditing a Marketo nurture program architecture. Review the program performance data and Salesforce pipeline influence data below. Identify nurture streams with declining open rates, high unsubscribe rates, or poor stage progression. Flag programs that show pipeline influence below the benchmark threshold. Identify smart campaign logic gaps that may be causing contacts to fall through the nurture architecture. Output a prioritized diagnostic with specific rebuild, pause, or optimize recommendations.[ ... continued — see full prompt ]
The Workflow
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Export Marketo program performance
Pull program-level performance from the Marketo API or Email Insights — open rates, click rates, unsubscribe rates, and progression through each stream over the past 90 days.
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Pull Salesforce pipeline influence data
Export campaign influence data from Salesforce — which Marketo programs are touching active opportunities and closed-won deals, and at what stages.
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Identify the architecture
Map your current nurture architecture: which engagement programs are active, what the target segments are, and what the intended progression logic is.
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Run the nurture diagnostic
Paste the performance data and architecture map into the Marketo Nurture Diagnostic prompt. Claude identifies underperforming streams, logic gaps, and prioritizes the fix list.
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Implement and alert
Rebuild or pause the flagged programs in Marketo. Post the diagnostic summary and action list to Slack for ops and demand gen alignment.
What This Replaces
- Annual Marketo audits that happen too late to prevent technical debt from compounding
- Instinct-driven nurture changes with no performance data backing the decision
- Programs running for 18 months that nobody knows are still actively sending
Related Stacks
New stacks drop weekly.
Each one includes the tools, the Claude prompt, and the workflow logic. Free — built for in-house B2B demand gen managers.