Strategy
AI B2B Demand Generation Strategies for 2026: What's Actually Working
Six AI systems built and running in production — automated reporting, ICP scoring, budget allocation, attribution, CRO pre-validation, and ops diagnostics. Real build times, real numbers.
Automation
How I Automated 12 Hours of Weekly Paid Media Reporting
A fully automated paid media intelligence layer connecting LinkedIn Ads, Google Ads, and Slack. Full architecture, prompt patterns, and safety rules.
Lead Quality
Your CPL Is Down. Are You Buying the Right Leads?
A Python + Claude pipeline that scores every lead against ICP criteria and grades each campaign A through F. Here's how it works.
CRO
51 Variants, 8 Minutes, Zero Live Traffic
A simulated expert panel scores 50+ copy variants before any paid traffic hits your page. Took a landing page from 62 to 87/100 in 8 minutes.
Marketing Ops
The Marketo Black Box: Why Leads Don't Enter Nurture
A Claude-powered audit system that reads Marketo activity logs and surfaces the exact blocker for every lead that fell through the cracks.
AI Strategy
I Built a Slack Bot That Answers Paid Media Questions
Read-only, real-time, ~10 seconds from question to answer. Full architecture for a Slack bot that queries LinkedIn and Google Ads APIs live.
Attribution
The B2B Paid Media Tracking Stack That Connects Ad Spend to Pipeline
GCLID capture, Enhanced Conversions, Offline Conversion Import — the complete architecture for connecting a click to a Salesforce opportunity.
Strategy
How I Use Claude to Make Paid Media Budget Decisions
The four-question framework for diagnosing whether a campaign is underperforming or just mismeasured — and a real story of a budget call that almost went wrong.