After 8+ years scaling demand generation programs from the ground up, I now build and share AI growth systems that actually work. Plays I run on Monday, written up by Friday.
Each project comes with a full PRD — the brief, the prompts, the failure modes, and the numbers it moved. Five are gated. One is free.
§ The "ATTRIBUTION" build took the longest. Enhanced Conversions for MQLs is the kind of plumbing nobody writes about until it breaks.
A fully automated diagnostic system that connects live LinkedIn Ads, Google Ads API, and warehouse data — and writes the weekly performance memo a senior strategist would have written. Runs Sunday night. On your desk Monday.
Accepts raw CSV and XLS exports from LinkedIn Ads, scores every lead against a hand-tuned ICP rubric, and tells you which creatives are bringing in the wrong people.
A continuous-learning, self-updating, AI-powered testing engine. Phase I generated 50+ ad copies, scored them against five expert personas, and shipped the winners — all in one weekend.
Uses Claude as a senior demand-gen thinking partner for high-stakes decisions — brand bets, budget cuts, channel exits — with structured prompts that force the math.
A diagnostic and documentation system at the intersection of paid media, marketing ops, and revenue operations. The audit your team keeps meaning to do.
Complete tracking architecture. Enhanced Conversions for MQLs. Offline Conversion Imports. The wiring that finally makes the dashboard tell the truth.
Free. No fluff. Sent when it matters — not when a calendar says so.
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The systems I'm building to make demand gen faster and smarter — and the ones I tore down a week later. Both count.
AI systems for B2B growth operators — built by someone who actually runs the plays.