AI systems that drive pipeline, not clicks.
After 8+ years scaling demand generation programs from the ground up, I now build and share AI growth systems that actually work.
Things I've Built
Six AI systems built to replace the most time-consuming work in B2B demand gen. Unlock the full PRD library below.
Weekly Channel Analysis Engine
A Claude Code-powered system that connects the LinkedIn Ads API, Google Ads API, and Anthropic API to eliminate manual reporting entirely. Pulls prior-week data every Monday at 8AM, runs Claude analysis with a locked senior analyst persona, and posts a structured briefing to Slack.
Ad & Lead Quality Analysis Pipeline
An on-demand diagnostic system that accepts raw CSV and XLSX exports from LinkedIn Ads, Google Ads, Marketo, and Salesforce — runs Python-based processing through Claude — and delivers interactive HTML reports with ICP scoring and campaign quality grades.
Automated A/B Testing System
A two-phase system that eliminates the 14-day testing bottleneck. Phase 1 generates 50+ copy variants scored by a simulated 5-person expert panel before any traffic hits the page. Phase 2 deploys the winner and runs live mutations week-over-week.
Strategic Briefs & Pipeline Response Engine
Uses Claude as a senior demand gen thinking partner for high-stakes decisions — brand campaign briefs, pipeline gap responses, ABM personalization specs, and cross-channel keyword strategy.
Marketo Audit & RevOps Infrastructure
A diagnostic and documentation system at the intersection of paid media, marketing ops, and sales. Accepts Marketo activity log exports, runs Python parsing through Claude, and diagnoses record-by-record why leads failed to enter nurture programs.
B2B Paid Media Attribution System
Complete tracking architecture: Enhanced Conversions for MQLs, Offline Conversion Import for SAOs, GCLID capture requirements, LinkedIn Conversions API, and Claude attribution audit workflow.
Unlock all 6 system PRDs — free
The full architecture, prompts, and build specs for every system on this page.
The Demand Engine(er)
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Field Notes from the Build
Real experiments, honest numbers, and the systems I'm building to make demand gen faster and smarter.
How I Automated 12 Hours of Weekly Paid Media Reporting
Lead QualityYour CPL Is Down. Are You Buying the Right Leads?
CRO51 Variants, 8 Minutes, Zero Live Traffic
Marketing OpsThe Marketo Black Box: Why Leads Don't Enter Nurture
AI StrategyI Built a Slack Bot That Answers Paid Media Questions
AttributionThe B2B Paid Media Tracking Stack That Connects Ad Spend to Pipeline
StrategyHow I Use Claude to Make Paid Media Budget Decisions
The Demand Engine(er)
Let's Talk
I'm always up for a conversation about demand gen, AI systems, or what you're building. No pitch decks required.