Weekly Paid Media Summary
Turns last week's channel spend, leads, and CPL into a structured exec summary in under 60 seconds.
Paid Media Reporting & Analysis
CPL Anomaly Detection
Flags real CPL spikes from noise and surfaces the likely root cause before your next standup.
Channel Budget Reallocation
Makes a structured case for moving budget between channels, grounded in pipeline data and CPL trends.
Exec Summary Generator
Generates a leadership-ready paid media exec summary from raw performance data — plain English, no jargon required.
Attribution & Tracking
Attribution Audit Diagnostic
Audits GCLID population rates, OCI match rates, and conversion discrepancies to catch tracking breaks before they drive bad budget calls.
Lead Quality & ICP Analysis
Lead Quality Scoring
Grades every lead against your ICP criteria and assigns each campaign an A–F quality score.
Ad Creative Audit
Ranks video and influencer ad creative on view rate, 50% view rate, CPL, and MQL pull-through — so you scale what works and kill what doesn't.
Bad Lead Pattern Detection
Diagnoses month-over-month outbound coverage drops and traces them to the specific campaign, flight ending, or tracking cause.
RevOps & Marketing Operations
Marketo Nurture Diagnostic
Identifies why a specific paid-sourced lead missed nurture entry by matching against six known Marketo routing blockers.
Sales Enablement Package
Generates the complete sales enablement package from a new content offer — one-pager, 3-email sequence, objection card, and paid annotation.
A/B Testing & Creative
Ad Copy Variant Generator
Generates 10 copy variants per element and scores each against a 5-persona expert panel — before any traffic hits the page.
A/B Test Hypothesis Generator
Produces a structured test hypothesis with variable, prediction, and success criteria — scored by impact × confidence × ease.
Test Result Interpretation
Reads A/B test results and tells you whether the winner is real, a sample size artifact, or a loser worth learning from.
Strategic Briefs & Pipeline
Strategic Campaign Brief
Builds a 7-section paid media support brief from a brand campaign overview — channel strategy, LP/CRO, experimentation roadmap, and measurement.
Pipeline Gap Analysis
Classifies a pipeline shortfall as paid-addressable, tracking artifact, sales issue, or capacity constraint — and tells you what not to do.
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