Demand capture is the half of demand gen that most B2B teams chronically underfund. They spend budget creating awareness while letting high-intent traffic convert at mediocre rates because the landing pages are weak, the targeting is too broad, or the content doesn't match what buyers are actually searching for. This stack fixes that: pull your highest-intent search queries from Search Console and GA4, layer in third-party intent signal data, and run everything through Claude to get a prioritized plan for what to build, improve, and promote to capture the demand that's already looking for you.
The Stack
The Prompt
This stack is built around the Pipeline Gap Analysis Prompt. Here's the abbreviated version — the full prompt with all variables and usage notes is on its own page.
You are a B2B demand gen strategist auditing demand capture performance. Review the search query, landing page conversion, and intent signal data below. Identify the highest-intent queries where current conversion rates are below benchmark. Group queries into intent clusters and rank by pipeline opportunity. For each cluster, recommend: whether to improve existing content, create new content, or increase paid capture budget to intercept existing demand.[ ... continued — see full prompt ]
The Workflow
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Export top queries from Google Search Console
Pull your top 100 queries by impressions for the last 90 days. Filter to queries with position 3–15 — these are where small improvements compound fastest. Include CTR and average position.
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Pull GA4 landing page conversion data
Export conversion rate, bounce rate, and session duration for the pages those queries are landing on. The gap between query volume and conversion rate is your opportunity.
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Layer in intent data signals
If you have Bombora or 6sense, pull topic surge data for your core solution categories. Add it to the dataset so Claude can cross-reference search intent with third-party demand signals.
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Run through the Pipeline Gap Analysis prompt
Paste all three data sources with demand capture framing. Claude groups queries into intent clusters, ranks by pipeline opportunity, and recommends whether to optimize existing pages or create new content.
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Export the prioritized plan to Notion
Claude's output becomes your demand capture sprint backlog — specific pages to rewrite, content gaps to fill, and intent clusters to run paid capture against. Export to Notion and assign owners.
What This Replaces
- SEO and demand gen treated as separate functions with no shared prioritization framework
- Content published based on editorial interest rather than demonstrated search intent
- High-intent queries landing on pages with conversion rates that should be embarrassing
Related Stacks
New stacks drop weekly.
Each one includes the tools, the Claude prompt, and the workflow logic. Free — built for in-house B2B demand gen managers.