LinkedIn Ads management is often reactive — you check performance when something looks wrong, make an adjustment, and move on without a structured analysis of what the data actually shows. This stack makes it proactive. Pull campaign performance and creative metrics from the LinkedIn Marketing API, cross-reference against CRM-qualified pipeline, and run the combined data through a creative audit prompt. You get a structured analysis of what's working by audience and format, what's showing fatigue, and what to test next.
The Stack
The Prompt
This stack is built around the Ad Creative Audit Prompt. Here's the abbreviated version — the full prompt with all variables and usage notes is on its own page.
You are a B2B paid social specialist auditing LinkedIn Ads creative performance. Review the campaign and creative performance data below. Identify creatives showing engagement decline over the past 3 weeks — flag as fatigued. Identify the top-performing audience-creative combinations by CTR and CPL. Evaluate offer-audience fit: are the right messages reaching the right job functions? Output a structured creative audit with a prioritized testing brief for the next 4 weeks.[ ... continued — see full prompt ]
The Workflow
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Export LinkedIn campaign data
Pull the past 30 days of campaign performance from the LinkedIn Marketing API or Campaign Manager — spend, impressions, CTR, CPL, and conversion data by campaign and creative.
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Pull CRM pipeline data
Export LinkedIn-sourced leads and opportunities from Salesforce for the same period. Include lead quality score, stage, and any closed-won data available.
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Build the creative audit input
Combine campaign performance with CRM quality data. Identify which creatives are generating volume vs. which are generating qualified pipeline.
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Run the creative audit prompt
Paste the combined data into the Ad Creative Audit prompt. Claude will identify fatigued creatives, top-performing combinations, and offer-audience fit gaps.
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Log and act
Save the audit output to Notion as your creative performance log. Distribute the testing brief to your creative or agency team. Post priority actions to Slack.
What This Replaces
- Manual creative reviews that only happen when frequency caps trigger alerts
- CPL-only optimization that ignores whether the leads converting are actually good
- Test-and-forget creative launches with no hypothesis or evaluation framework
Related Stacks
New stacks drop weekly.
Each one includes the tools, the Claude prompt, and the workflow logic. Free — built for in-house B2B demand gen managers.