AI Stack for B2B Go-to-Market

Most B2B go-to-market plans are built in isolation — marketing has a launch plan, sales has a territory model, and product has a feature roadmap, and nobody aligns them before the launch. The result is a go-to-market that has no shared operating model between the teams executing it. This stack builds the GTM playbook that gives sales, marketing, and CS a shared framework from day one. Pull your ICP research, market sizing, and competitive landscape, feed them into Claude, and get back a structured playbook covering target segment prioritization, channel strategy, launch sequencing, and pipeline expectations by quarter.

The Stack

The Prompt

This stack is built around the Strategic Campaign Brief Prompt. Here's the abbreviated version — the full prompt with all variables and usage notes is on its own page.

You are a B2B go-to-market strategist building a launch playbook.

Using the ICP research, market sizing, and competitive landscape below, generate
a GTM playbook with:

1. Target segment prioritization: which ICP segment to lead with and why
2. Channel strategy: which channels reach the priority segment at what cost
3. Launch sequencing: what happens in weeks 1–4, month 2, and month 3
4. Sales enablement requirements: what sales needs before the first outbound touch
5. Pipeline expectations: expected pipeline by quarter for the first 90 days
6. Launch checklist: pre-launch tasks by function (marketing, sales, ops, CS)

The Workflow

1. Compile your ICP research

   Document your target segment: company size, industry, buyer persona, primary pain points, and buying triggers. Win/loss interviews and closed-won CRM data are the most reliable source — not persona templates from three years ago.

2. Document market sizing and current penetration

   Pull TAM, SAM, and current customer penetration rate by segment and geography. Include any vertical or geographic restrictions on where you can or want to compete. Rough estimates with stated assumptions are fine — Claude needs direction, not precision.

3. Map the competitive landscape

   Document who you compete with in the primary target segment, their positioning and pricing, where you consistently win and lose, and whether you're entering a space with an existing leader or creating a new category.

4. Paste ICP, market sizing, and competitive data into the prompt

   Give Claude all three inputs. Claude generates the GTM playbook: target segment prioritization, channel strategy, launch sequencing, sales enablement requirements, pipeline build by quarter, and a cross-functional launch checklist.

5. Review with stakeholders and finalize the operating model

   Walk through the playbook in Notion with sales, product, and CS leadership. Finalize the launch checklist, assign owners to each function, and use the shared framework as your operating model through the first 90 days of the launch.

What This Replaces

• GTM plans built in isolation by marketing without cross-functional sales and ops alignment
• Launch checklists that miss sales enablement requirements or ops dependencies that cause go-live delays
• Market entry decisions made without grounding in competitive positioning or pipeline math

Related Stacks

• AI Stack for Campaign Strategy →
• AI Stack for Campaign Brief Creation →
• AI Stack for Demand Gen Planning →