ABM programs fail when the account list is too broad and the personalization is too shallow. This stack tightens both. Pull target account data from Salesforce, overlay LinkedIn Sales Navigator buying team composition and intent signals from your intent data provider, and run the combined account intelligence through a Claude account scoring prompt. The output is a tiered account list — with Tier 1 accounts receiving personalization angles based on the actual intelligence gathered. Reps get actionable context, not a spreadsheet of company names.
The Stack
The Prompt
This stack is built around the Lead Quality Scoring Prompt. Here's the abbreviated version — the full prompt with all variables and usage notes is on its own page.
You are a B2B demand generation analyst scoring accounts for an ABM program. Review the account intelligence provided below: firmographic data, intent signal strength, and LinkedIn buying team composition. Score each account against the ABM target criteria: strategic fit, in-market signals, buying team presence, and relationship status. Assign an ABM tier: Tier 1 (high priority — personalized, rep-led outreach), Tier 2 (moderate — program-based outreach), Tier 3 (low — exclude or deprioritize). For each Tier 1 account, generate 2–3 specific personalization angles grounded in the account intelligence. Output the tiered account list with Tier 1 personalization angles ready for rep use.[ ... continued — see full prompt ]
The Workflow
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Build the target account list
Pull your ABM target accounts from Salesforce — existing relationships, pipeline stage, account health score, and historical engagement. This is the baseline account list.
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Layer in LinkedIn and intent data
For each account, add LinkedIn Sales Navigator data (buying committee members, recent activity, job change alerts) and intent signal scores from Bombora or 6sense.
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Run account scoring in Claude
Paste the combined account intelligence into the Lead Quality Scoring prompt adapted for account scoring. Claude tiers each account and generates personalization angles for Tier 1 accounts.
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Build the outreach plan
For Tier 1 accounts: write personalized outreach using the Claude-generated angles and assign to reps via Salesforce tasks with context attached. For Tier 2: enroll in a program-based nurture sequence.
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Alert reps in Slack
Send weekly Slack alerts to reps with their Tier 1 account list, the key buying signals detected, and the personalization angles Claude generated. Reps have everything they need without opening Salesforce.
What This Replaces
- ABM target lists built once per quarter that are stale by month two
- Generic outreach templates that don't reference any account-specific intelligence
- ABM programs where 'personalization' means inserting the company name into a templated email
Related Stacks
New stacks drop weekly.
Each one includes the tools, the Claude prompt, and the workflow logic. Free — built for in-house B2B demand gen managers.