The Demand Engine(er) Blog

Field Notes from the Build

Long-form breakdowns of AI systems I've built for B2B demand gen — with the exact mechanics, prompts, and results.

Automation

How I Automated 12 Hours of Weekly Paid Media Reporting

A fully automated paid media intelligence layer connecting LinkedIn Ads, Google Ads, and Slack. Full architecture, prompt patterns, and safety rules.

9 min read Read →
Lead Quality

Your CPL Is Down. Are You Buying the Right Leads?

A Python + Claude pipeline that scores every lead against ICP criteria and grades each campaign A through F. Here's how it works.

8 min read Read →
CRO

51 Variants, 8 Minutes, Zero Live Traffic

A simulated expert panel scores 50+ copy variants before any paid traffic hits your page. Took a landing page from 62 to 87/100 in 8 minutes.

10 min read Read →
Marketing Ops

The Marketo Black Box: Why Leads Don't Enter Nurture

A Claude-powered audit system that reads Marketo activity logs and surfaces the exact blocker for every lead that fell through the cracks.

7 min read Read →
AI Strategy

I Built a Slack Bot That Answers Paid Media Questions

Read-only, real-time, ~10 seconds from question to answer. Full architecture for a Slack bot that queries LinkedIn and Google Ads APIs live.

8 min read Read →
Attribution

The B2B Paid Media Tracking Stack That Connects Ad Spend to Pipeline

GCLID capture, Enhanced Conversions, Offline Conversion Import — the complete architecture for connecting a click to a Salesforce opportunity.

11 min read Read →
Strategy

How I Use Claude to Make Paid Media Budget Decisions

The four-question framework for diagnosing whether a campaign is underperforming or just mismeasured — and a real story of a budget call that almost went wrong.

9 min read Read →